Selling a Property?

the Process of selling

As a Seller’s Agent, it’s my responsibility to ensure the sale of your property goes as smooth as possible. If you haven’t sold a home for a while or ever, the following is a little flowchart of the process.

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Initial conversation

During our initial conversation, I’ll gather information about the property, your current situation and where you are planning to go next.

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Property preview (1st meeting)

Farm & Ranch properties are all different.  Previewing each property first allows me to have a true understanding of the type of property I am working with.  I can see the quality of the construction, the way the property is layed out and invision what else it could be used for  (for marketing later on).

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research / market analysis

I worked for an appriaser for 12 years, and although I did not appraise myself, I learned a lot about how the appraisers come to their value conclusions.  Many times the rural properties require researching a larger area and older sales, in order to find what’s most comparable.  I make line-by-line item adjustments for differences in the house as well as for the special things about your property such as acreage, outbuildings/barns, ponds and overall property condition.

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present findings

Our 2nd meeting will last about an hour or so (depending on how many questions you have.  I’ll explain the market analysis, equity analysis sheet and my specific marketing activities for your Farm & Ranch property.

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decision time

When choosing a Realtor, be sure to interview several.  We are not all created equal.  There are residential and commercial agents, part-time and full-time agents, newly licensed and veteran agents.  If you have a specialty property, be sure to work with a specialty agent.  We know what other agents specialize in similar properties and how to market the property to target individuals that are a similar group of buyers.  Last, but not least, choose an agent that you can trust and who has a personality type that is compatible with yours.

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Listing Agreement

I will review the listing agreement with you,, in person, paragraph by paragraph so you can ask questions and have a full understanding of the document.  This can also be done remotely and signed digitally if you are a distance away, or just prefer to read and review it on your own.

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marketing begins

I will schedule the professional photographer to go out the same day as I take final measurements and notes.  From there, the MLS listing will be created, Just Listed postcards will be mailed out…and the rest of the items on my list of Marketing Activities will begin.

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You have full control over showings!  You tell me how much advanced notice you’d like, and I’ll enter it in the showing instructions.  If certain days of the week, or time of day is better than others, let me know, and we’ll publish that information.  Of course the more flexible you can be, the easier it is to get interested buyers into your property.

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offers & negotiations

When an offer comes in, I will call you and forward a copy of the contract to you.  We’ll take a look at the offer price vs the price you are looking for and formulate a negotiating plan.  Initial offers will come in writing with a proof-of -funds or pre-approval letter, and counter-offers will be verbal or via email or text.

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acceptance & inspections

Once all is agreed on verbally, the buyers agent will make corrections to the initial offer, have it resigned by the buyers and send to me for your signatures. I will go over the purchase contract with you and forward a copy to your attorney.  Buyer will have 5 business days from date of acceptance to perform any inspections he or she wishes.  Dates and times of those inspections will be scheduled with you. View my recommend Real Estate Resources page.

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Closings dates are usually 30 days from date of acceptance, but this can vary with Farm & Ranch properties as there are many other factors to consider…and move.  Your attorney will order title and survey.  Closings are typically held at a title company, attorney offices or real estate office.  If you choose to attend closing, plan on 1 – 1.5 hrs.  If you do not wish to attend closing, you may give your attorney, Power of Attorney.

  • "Amy Rogus was extremely professional and personal. Amy took the time to access our wants and needs then went to work to accomplish the best strategy to market and sell our property. We always knew that Amy was doing the very best for us. We are very thankful and will recommend Amy and Amy Roach was a very great help. Amy Rogus always was willing to listen to us and make decisions about the next move should be. We will never be able to tell Amy, thank you enough. My wife and I rate Amy a 10 out of 10 with an A plus."

    Jim and Cheryl Thoms

  • "I wanted a horse property specialist and found AMY ROGUS. I saw her advertisements on Facebook, etc. I asked other horse people about her and she was highly recommended by numerous people. I watched her listings and noticed how quickly they would sell. I knew she would be the right person for the job, and she was!

    I was very impressed with Amy, her assistant and photographer. They did an awesome job with the photos, etc

    Amy was so easy to work with. Everything went smoothly. She was extremely friendly and helpful. She answered texts, phone calls and emails very quickly. That to me is very important!

    If I had another property to sell, Amy would be my one and only phone call!"

    Reda Reese

  • "Amy was very knowledgeable of farm and horse properties which we felt was important in finding a buyer.

    So many years trying to sell our property and Amy brought many buyers and offers which we never had an offer let alone multiple offers resulting in a sale.

    Amy was very determined especially with the buyer market as it was. Great outcome and fast.

    Amy brought us a fellow agent, Michelle Utter, to help us in finding our future home. Michelle was very very accommodating , and patient , in our search of many requests to view. Ending in a successful outcome.

    Amy had made our dreams and attempts a reality. She was awesome in her knowledge of how to handle every aspect of our sale."

    Ron & Geri Gabrielson

  • "Not enough space to tell what a wonderful realtor Amy is. She knows her stuff when it comes to Farms and Ranches. She was awesome to work with, always there to answer any questions no matter how stupid they were. I would HIGHLY recommend Amy."

    Gail Nelson

  • We met with Amy about selling our home and purchasing a new one. She was very kind and quickly available. She was great about working with my schedule which I really appreciated. She did a lot of research for how we should price our home my wife and I really thought that was great so we weren't just guessing at what we should list for; especially with the current market. She gave us some tips on how best to present the look of the house and she did a fantastic job with the listing and the pictures that she advertised with were fantastic. We had an offer within 24 hrs. She was very good with the contracts and the stuff you never think about. I always thought realtors were just middle men taking our money but she very much proved me wrong. She was excellent with dealing with the other realtors who asked for showings or had questions about our home. The sale went very smoothly and my wife and I couldn't be happier. I would recommend her to anyone who wants to buy or sell or any combination of the two. We definitely couldn't have done it without her!"

    Keith Muffler

  • "We have sold 4 pieces of estate property with Amy, and one piece is pending a sale. she is a great communicator, organized and very easy to contact. She has an excellent knowledge of real estate, particularly to the ranch and farm area. She has been very easy to work with."

    Mary Peceniak

  • "I appreciate Amy’s knowledge of the unique aspects of horse properties. She does a great job marketing a property and has a large audience, especially online. She remains calm throughout the craziness that is the current real estate market. We had two deals fall through before we sold on the third. Throughout, Amy was flexible and kept us focused on the priority, which was to obtain a qualified offer and see it through to closing!"

    Andy, Illinois

  • "Amy contacted me with a great marketing plan. If not for that I would have used my usual agent and broker

    Amy is the best realtor I have encountered. I have been buying and selling properties for 40 years. I had promised this contract to previous realtor who is a personal friend. After Amy shared her idea for me to re-zone then split into buildable parcels it was clear she was the person to help me.

    Amy made everything easy to understand and worked hard to get us maximum money. She commanded a great knowledge of negotiations and property value."

    Ralph Aimone

  • Amy was spot on with her valuation of the horse property we owned. Her knowledge of the equine market from sales price to where and how to advertise the property was excellent. She was extremely easy to work with and we felt very comfortable working with her. We would highly recommend her to anyone interested in selling property, especially if it is a horse property.

    Dan & Kate Ball

  • After interviewing several agents before listing my property it was obvious that Amy had a much better grasp and better track record than any of the other agents.

    Kenneth McMaster

In return for my time

honesty & openness

Tell me as much about yourself and your current situation (home, family and work) because it helps me understand your whole situation – not just a piece of it.  

Loyalty for the long haul

Marketing time for Farm & Ranch listings can be quick…but it usually take months, and sometimes over a year.  I invest a lot of time and money into each listing.  I appreciate it when sellers work with me from initial listing all the way to the closing table.

Referrals & Testimonials

If you feel that I have provided a superior service, please recommend me to others. I would also greatly appreciate a review on Zillow, Realtor.com, or simply a testimonial on my website.

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    © 2021 Amy Rogus. All rights reserved


    1288 Rickert Drive, Suite 300
    Naperville, IL 60540.

    CENTURY 21® and the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. CENTURY 21 Affiliated fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Any services or products provided by independently owned and operated franchisees are not provided by, affiliated with or related to Century 21 Real Estate LLC nor any of its affiliated companies.

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