Selling a Property?

the Process of selling

As a Seller’s Agent, it’s my responsibility to ensure the sale of your property goes as smooth as possible. If you haven’t sold a home for a while or ever, the following is a little flowchart of the process.

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Initial conversation

During our initial conversation, I’ll gather information about the property, your current situation and where you are planning to go next.

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Property preview (1st meeting)

Farm & Ranch properties are all different.  Previewing each property first allows me to have a true understanding of the type of property I am working with.  I can see the quality of the construction, the way the property is layed out and invision what else it could be used for  (for marketing later on).

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research / market analysis

I worked for an appriaser for 12 years, and although I did not appraise myself, I learned a lot about how the appraisers come to their value conclusions.  Many times the rural properties require researching a larger area and older sales, in order to find what’s most comparable.  I make line-by-line item adjustments for differences in the house as well as for the special things about your property such as acreage, outbuildings/barns, ponds and overall property condition.

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present findings

Our 2nd meeting will last about an hour or so (depending on how many questions you have.  I’ll explain the market analysis, equity analysis sheet and my specific marketing activities for your Farm & Ranch property.

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decision time

When choosing a Realtor, be sure to interview several.  We are not all created equal.  There are residential and commercial agents, part-time and full-time agents, newly licensed and veteran agents.  If you have a specialty property, be sure to work with a specialty agent.  We know what other agents specialize in similar properties and how to market the property to target individuals that are a similar group of buyers.  Last, but not least, choose an agent that you can trust and who has a personality type that is compatible with yours.

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Listing Agreement

I will review the listing agreement with you,, in person, paragraph by paragraph so you can ask questions and have a full understanding of the document.  This can also be done remotely and signed digitally if you are a distance away, or just prefer to read and review it on your own.

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marketing begins

I will schedule the professional photographer to go out the same day as I take final measurements and notes.  From there, the MLS listing will be created, Just Listed postcards will be mailed out…and the rest of the items on my list of Marketing Activities will begin.

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You have full control over showings!  You tell me how much advanced notice you’d like, and I’ll enter it in the showing instructions.  If certain days of the week, or time of day is better than others, let me know, and we’ll publish that information.  Of course the more flexible you can be, the easier it is to get interested buyers into your property.

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offers & negotiations

When an offer comes in, I will call you and forward a copy of the contract to you.  We’ll take a look at the offer price vs the price you are looking for and formulate a negotiating plan.  Initial offers will come in writing with a proof-of -funds or pre-approval letter, and counter-offers will be verbal or via email or text.

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acceptance & inspections

Once all is agreed on verbally, the buyers agent will make corrections to the initial offer, have it resigned by the buyers and send to me for your signatures. I will go over the purchase contract with you and forward a copy to your attorney.  Buyer will have 5 business days from date of acceptance to perform any inspections he or she wishes.  Dates and times of those inspections will be scheduled with you. View my recommend Real Estate Resources page.

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Closings dates are usually 30 days from date of acceptance, but this can vary with Farm & Ranch properties as there are many other factors to consider…and move.  Your attorney will order title and survey.  Closings are typically held at a title company, attorney offices or real estate office.  If you choose to attend closing, plan on 1 – 1.5 hrs.  If you do not wish to attend closing, you may give your attorney, Power of Attorney.

In return for my time

honesty & openness

Tell me as much about yourself and your current situation (home, family and work) because it helps me understand your whole situation – not just a piece of it.  

Loyalty for the long haul

Marketing time for Farm & Ranch listings can be quick…but it usually take months, and sometimes over a year.  I invest a lot of time and money into each listing.  I appreciate it when sellers work with me from initial listing all the way to the closing table.

Referrals & Testimonials

If you feel that I have provided a superior service, please recommend me to others. I would also greatly appreciate a review on Zillow, Realtor.com, or simply a testimonial on my website.

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© 2018 Amy Rogus. All rights reserved


1288 Rickert Drive, Suite 300
Naperville, IL 60540.

CENTURY 21® and the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. CENTURY 21 Affiliated fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Any services or products provided by independently owned and operated franchisees are not provided by, affiliated with or related to Century 21 Real Estate LLC nor any of its affiliated companies.

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